Founder

Ray Butts

Ray is a creative visionary with extensive experience in graphic design and design leadership, particularly in the sports and sporting goods industry. He founded a graphic design agency in the 90s in NYC, working with major clients like Nike, the NBA, and Sony Music. After selling his agency, he held various leadership roles at Nike, including Vice President and Creative Director, where he led significant brand initiatives such as the launch of House of Hoops stores and the Women's World Cup.

Founder

Damon Haley

Damon is a strategic and creative thought partner with over 25 years of experience in sports, entertainment, and consumer products. He has successfully designed and implemented campaigns that engage consumers and drive revenue, while running his own communications agency focused on product launches and consumer activations across multiple continents. His impressive client roster includes industry leaders like Nike, Jordan Brand, and Pepsi.

Founder

Brandon Nicholson

Brandon is an enterprise leader with over 20 years of experience in brand management, integrated marketing, and sports marketing, notably as a senior global executive at Nike, Inc. He has successfully driven holistic brand strategies across multiple categories, overseeing everything from strategic planning to creative execution of marketing initiatives. With key leadership roles in areas such as Global Specialty Sports and North America Basketball, he is recognized for his ability to foster collaboration and achieve consistent growth in revenue and brand strength.